Ladan Zadfar and Mohammad Farshad were searching for a university that would meet their design needs. They wanted well-equipped studios and workshops, and a place that would allow them to combine design with business. They found just what they were looking for in School of Form, and this discovery led them to a patent and multiple product design awards.
Ladan’s and Mohammad’s passion in life is to design products that offer solutions for daily problems, while bringing beauty to the everyday. Their philosophy is rooted in developing very simple concepts, inspired by tiny imperfections in the surrounding world, and the needs of their generation.
Patent and Awards
With the help of SWPS University, Ladan’s and Mohammad’s flagship product, “Wild Cook”, was patented, and an application for an industrial design protection has been submitted for their “Icy Galaxy” ice mold. Moreover, both products have received multiple awards at international design competitions.
Wild Cook
Foodies know that smoking food at home usually entails making a big mess. To solve this problem, Ladan and Mohammad designed Wild Cook, a device for making smoked dishes and drinks. It comes with a few accessories that speed up the process and make cooking a breeze. Special Wild Cook Capsules, which are filled with natural aromatics and come in different flavors, such as fruit, wood, spices, and vegetables, are warmed up in the Wild Cook. Then the smoke is released and it fills the pot that holds cooking ingredients, imbuing the food with the selected aroma. Wild Cook was awarded an IF Design Seal in 2020, in the Professional Concept category. While in 2019, the product received a Bronze A’Design Award for the device, the capsule and related marketing communication.
Icy Galaxy
It seems that with Icy Galaxy Ladan and Mohammad have managed to achieve something impossible, like putting a round peg into the square hole. They have managed to improve on a tried and true square ice cube, by designing a spherical ice mold with spiral indentations that evoke the Milky Way. Apart from being beautiful, Icy Galaxy offers a larger cooling surface, which shortens the cooling time of a liquid. Additionally, it uses much less water to achieve the same cooling effect as the traditional ice cube. Icey Galaxy won a 2020 A’Design Award.
Photo: Ladan Zadfar and Mohammad Farshad
Ladan Zadfar and Mohammad Farshad
Our students, Ladan and Mohammad, come from Iran. As a design team, they use their common view of the world in key matters, and draw on their differences for inspiration. Every one of their projects is a result of long discussions, observations, and tests. As fellow students, they are very kind, helpful, and always ready to support their colleagues and people in their community.
Ladan Zadfar and Mohammad Farshad study Industrial Design at School of Form. In the past few years, they presented their designs at numerous international exhibitions in China, Hungary, India, Italy, and the Netherlands. Since 2016, they have been gaining recognition in A’Design Award competitions in Germany and Italy. In 2020, their “Wild Cook” device was awarded an IF Design Award, in the Professional Concept category, in Germany, and was also recognized, together with the “Icy Galaxy” ice mold, in Italy. Since 2019, Ladan has been a member of the competition jury of the A’Design Award.
Congratulations to Ladan and Mohammad on receiving the well-deserved awards and recognition in the world of professional design! We are looking forward to your next achievements.
